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⚔️ Competitors
See exactly who's beating you and whyCompetitive Intelligence benchmarks your site against rivals across the metrics that decide rankings, and produces a plain-language verdict of who leads.
🎯 Purpose
Turn 'we should look at competitors' into a concrete scorecard you can act on and share with clients.
🕒 When to use it
- When entering a new market or niche.
- During quarterly strategy planning.
- When a competitor suddenly outranks you.
👣 Step-by-step HOW IT WORKS
1Run a CI report
Trigger a competitive scan for the project from the Manage page or the Competitors tab.
2Read the leaderboard
Each domain gets an overall score out of 100; the leader is crowned automatically.
3Find the gaps
See which headline metrics each competitor leads on so you know where to invest.
🧩 What's on this page
▸Domain scorecards — Your site vs competitors, each scored 0–100 with the market leader highlighted.
▸Headline verdict — A one-sentence summary like 'Competitor X leads 3 of 4 metrics' for fast client communication.
▸Metric breakdown — Compare across the signals that matter so you know exactly where the gap is.
💡 Common use cases
- Justify an SEO budget by showing the competitive gap.
- Pick which competitor to study and out-execute.
- Set realistic ranking expectations for a new client.
⭐ Tips & best practices
★Track 3–5 real competitors, not aspirational giants — you learn more from close rivals.
★Re-run the report quarterly to measure whether you're closing the gap.
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