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🏪 Business Profile
Own your local presenceThe Business Profile page tracks your Google Business Profile signals — rating, calls, reviews, and local-pack visibility — the metrics that decide whether local customers find and choose you.
🎯 Purpose
Give local businesses one place to monitor reputation and local search performance.
🕒 When to use it
- For any business with a physical location or service area.
- When managing reviews and reputation.
- To track local-pack visibility over time.
👣 Step-by-step HOW IT WORKS
1Connect your profile
Link your Google Business Profile to populate real metrics.
2Track the essentials
Rating, calls, and local-pack keyword visibility at a glance.
3Manage reviews
Monitor review volume and response rate — both ranking and trust factors.
🧩 What's on this page
▸Reputation metrics — Average rating, review count and response rate.
▸Calls & actions — Phone calls and other profile actions over the last 28 days.
▸Local-pack visibility — How many local keywords surface your business in the map pack.
💡 Common use cases
- Grow a local service business's phone calls.
- Keep review response rate high for trust and ranking.
- Prove local visibility gains to a local client.
⭐ Tips & best practices
★Respond to every review — response rate is both a ranking and a trust signal.
★Keep your profile categories and hours accurate; they directly affect local rankings.
Ready to use Business Profile with your own website?
Start a free trial — no credit card needed — and connect your Google Search Console & Analytics in minutes.